Helly Hansen, a strategic partner of the RNLI, has announced the continuation of its support of the charity’s Mayday campaign. Helly Hansen will be donating 50 per cent of all UK online sales during the month of May to the RNLI, as it has done since 2018.

The Mayday appeal aims to raise funds for the RNLI ahead of the busy summer season, when more people are drawn to the water – and more people get into danger. All donations go towards making sure RNLI lifesavers have everything they need to keep families safe this summer, including volunteer training, new equipment and safety education that are all critical elements to saving lives

Since 2018, Helly Hansen has provided the RNLI with professional-grade gear for their lifeboat crews, keeping them warm, dry and protected when they are out saving lives, in all conditions. Alongside the kit, the partnership with Helly Hansen has allowed the RNLI to broaden its crucial safety messages with the aim of reducing drowning in the UK.

Emma Russell, Marketing Manager for Helly Hansen in the UK, Ireland and Benelux, said: “This year is shaping up to be one of the busiest for the RNLI, so donations are as important as ever. We are so proud to be their partner, and the funds raised from all of Helly Hansen’s UK online purchases in May are going straight to help local stations and lifeboat teams where it will help them to keep people safe near and on the water.”

The donations for the month of May include proceeds from sales of Helly Hansen’s newest kit for Summer 2022.

The Helly Hansen collection is available to purchase online via www.hellyhansen.com/en_gb/.To learn more about the Mayday appeal, or to sign up to take part in a fundraising Mayday Mile, visit www.rnli.org/SupportMayday

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