Boston Whaler launches owners club

Boston Whaler has announced details of its Boston Whaler Owners Club (BWOC), a new resource for owners to learn about upcoming events, connect with other owners and gain exclusive benefits.

“Boston Whaler has benefitted from an extremely passionate and loyal customer base and keeping that community strong and connected is very important to us,” says Kris Neff, president of Boston Whaler. “We are always striving to grow our owner community, to not only offer legendary boats, but also unforgettable ways to experience them.”  

One of the main elements of the Owners Club is the forums and community discussion boards. The US boatbuilder says members of the Owners Club can engage in one of the brand’s four forum boards by sharing an experience, asking a question, or replying to others’ posts. Fans that participate in the forums will unlock badges and rank higher in the community.

“We are constantly inspired by our long-time Boston Whaler owners and their cherished memories shared on social media and at in-person events that it felt important to include a community forums section of our new Owners Club,” says Melanie Whaler, director of marketing. “We hope these boards will be a place owners can form close bonds over like-minded topics and maybe even make a new friend with similar interests.”

Boston Whaler is a division of Brunswick Corporation, and is based in Edgewater, Florida. It produces fishing boats, pleasure boats and yacht tenders.

Last month, Marine Industry News reported that Brunswick Corporation has announced it is expanding its partnership with Arkema to develop a fully recyclable fibreglass boat with Boston Whaler.

The first prototype is expected to be displayed at the 2022 Fort Lauderdale Boat Show, and will be developed in conjunction with Boston Whaler, leveraging the brand’s unique construction to validate the technology.