X Shore signs new CCO and expands board
Swedish climate technology company and electric boat manufacturer, X Shore has announced that Johan Åström has joined as chief commercial officer, while Jon Roskill and Stefan Krause are to join the board. Roskill replaces Susanna Campbell as chair.
The announcement closely follows the launch of the new X Shore 1, which was said to be a ‘price parity moment for the electric boating industry’. The new craft enters the market at €99,000 (excl. VAT), a price reported to be around a third of that of other high-performance electric boat models.
“I am delighted to welcome Jon, Stefan and Johan to the X Shore team,” says X Shore CEO Jenny Keisu. “I would like to thank Susanna Campbell for her invaluable contribution to the company. X Shore is moving forward at an exceptional pace and we are excited to continue the positive momentum following the successful launch of the X Shore 1, which has been very well received by the market.”
Joining from Swedish electric vehicle company Radinn, where he was CCO and established the company in North America, Åström brings an international outlook and experience scaling teams and services in new markets. Previously, Åström worked for over a decade at Education First (EF), holding numerous senior positions all over the world, including in Vietnam and Zurich.
“X Shore is a company which commands respect globally for its dedication to the mission of electrifying boating,” says Åström. “I am extremely excited to join at such an exciting time, and to build upon the company’s recent success, such as the launch of the X Shore 1.”
An expert in leading rapidly growing companies, Roskill was at Microsoft from 1999 until 2013 with his last role being corporate VP, worldwide partner group. Post-Microsoft, he was CEO of cloud ERP provider, Acumatica. He is currently a senior adviser at global investment company EQT Group.
“X Shore is in a very interesting phase of its growth journey and to be part of that step, with a greater focus on North America, is a unique opportunity I couldn’t turn down,” comments Roskill. “My hope is that I will contribute to the company’s success with my experience of scaling fast growing tech companies and my passion for the ocean and minimising carbon emissions in the world.”
Krause brings a wealth of experience from his long career in the automotive industry where he has been president and CEO of BMW Financial Services, chair of Rolls-Royce, and member of the management board and CFO of BMW Group. Krause is currently CIO and CFO of Levere Holdings as well as chair and CEO of fleet electrification service provider B-ON.
Founded in 2016 in Stockholm, Sweden, X Shore has customers in North America and Europe. At the beginning of the year, X Shore signed a €50m battery deal with Kreisel Electric to supercharge the next generation of its Eelex 8000 electric vessels, and in March 2022 the company partnered with global marine fast-charging network operator, Aqua superPower.
