Williams Jet Tenders reveals new creative partner

Jet tender specialist Williams Jet Tenders has appointed Brighton-based agency Volume Creative as its new creative partner and ‘brand guardian’, following a pitch process.

Founded in 2004, Williams has grown to produce 1,200 boats a year. The boatbuilder now offers 16 models in five ranges and provides tenders for several leading brands, including Ferretti, Azimut-Benetti and Princess Yachts.

Volume Creative is a design studio and creative agency that boasts clients including Virgin Atlantic, Virgin Voyages and Accor Hotels. It says it sets out with “a clear purpose” to “affect change in customer experience and responsible design, with sustainability being key to the agency.”

Tom Dowdell, head of marketing at Williams Jet Tenders, says: “Volume Creative’s approach and understanding of our brand’s direction really impressed us. We are looking forward to working with the team to utilise their experience and take the brand’s identity to the next level to produce the ultimate customer experience at every touchpoint.”

Callie Tedder-Hares, founding partner and creative director at Volume Creative, adds: “We are so delighted to be partnering with Williams Jet Tenders as their brand guardians. We are excited by their vision, their passion for adventure and their beautiful craftsmanship. We look forward to being a seamless extension to their team.”

Whilst there are no plans to rebrand, Volume Creative says it will be instrumental in ensuring Williams continuously evolves in-line with their forecasted growth over the next five years.

Last year, Williams revealed it has invested in excess of £450k in a brand-new research and development space. This follows the company’s announcement in 2021 that it had invested more than £1m in a new state-of-the-art in-house moulding facility and fully equipped boat production unit.

In October, Williams Jet Tenders welcomed Tom Dowdell as its new head of marketing.