Sunseeker opens new showroom in Dubai
Sunseeker International, a UK-based motor yacht manufacturer, has opened a new Sunseeker Gulf showroom in Dubai.
The showroom, located at D-Marin Marsa Al Arab, will serve as Sunseeker’s flagship location in the Middle East and operate exclusively for the brand. It’s one of five D-Marin facilities now in Dubai, with the marina operator conducting a strategic expansion in the region.
The new Sunseeker Gulf showroom offers a permanent display of Sunseeker yachts for viewing and purchase, providing a base for luxury yacht exploration in the region. In addition to its role as a distributor, the firm hopes the showroom will elevate Sunseeker’s profile in the Gulf.
Spencer Brown, sales director with over two decades of experience with Sunseeker, will lead the Dubai showroom. “Sunseeker Gulf remains at the forefront of yachting excellence in the Middle East,” he says. “Opening this new bespoke facility in the heart of the GCC cements our presence in the region and will be the perfect base for all our operations, to elevate the brand profile across the Gulf region, and to provide an unparalleled expertise and passion to every client interaction. We look forward to welcoming our customers to the new showroom soon.”
Brown confirms to Marine Industry News that Sunseeker is investing in a product designed specifically for the Gulf region, particularly in terms of custom air-conditioning systems. The company is set to expand brand representation into two further regions within the Sunseeker Gulf territory in 2025.
Superhawk 55
The news comes after an entity affiliated with Sunseeker’s Chinese owner Dalian Wanda Group agreed to sell the boatbuilder Sunseeker International to US firm Lionheart Capital. It’s understood the deal will close this month, although this has not yet been confirmed.
To coincide with the opening, Sunseeker Gulf is introducing the Sunseeker Platinum Service Package, offering comprehensive support and bespoke services to enhance the yacht ownership experience. The package is backed by a state-of-the-art service centre in Dubai Maritime City, staffed by Sunseeker-trained technicians.
Joanne Smith, territory manager for the Middle East, says: “Sunseeker Gulf will make a difference in the Gulf, standing out as one of our exceptional distributors, offering unparalleled local expertise and deep regional knowledge across the Middle East. This ensures not only a seamless ownership experience but also a truly bespoke service for our customers as they explore various destinations. We are thrilled to see Sunseeker Gulf’s presence in the region further solidified with the opening of their impressive new showroom, a testament to their ongoing commitment to excellence.”
Sunseeker Gulf will also represent the brand at the Qatar Boat Show, taking place from 6-9 November 2024, and at the Abu Dhabi International Boat Show from 21-24 November 2024. Featured yachts will include the 88 Yacht and 55 SuperHawk.
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