Swedish spar manufacturer Seldén Mast has launched Seldén Pro, a new app designed to ensure all riggers, sailmakers, boat builders and designers have the most up-to-date technical information about its products and systems.

“As a manufacturer, communicating with the hands-on riggers, OEM commissioning teams, sailmakers and individuals who specify and install our extensive range of sail handling systems and deck hardware is challenging,” says Steve Norbury, managing director of Seldén Mast in the UK.

“Seldén Pro has been developed to improve communications, making them more inclusive using technology everyone is familiar with.”

Once the new app has been downloaded and a user registered, Seldén says it functions as a news feed with the option to receive push notifications for all product news and updates, or a selection of product groups as chosen by the individual user.

“Designed to get right to the point and give people a heads up that there’s a change, the updates will consist of a brief text explanation, an illustration and, where appropriate, a link to our website where further information or relevant product guides can be found,” adds Norbury.

“We hope that our new app will streamline the flow of information to those who need it most and make it easier for the professional on the ground to offer their customers the best service possible when specifying and installing Seldén equipment.”

Seldén Pro is free to download and is available on the Apple App Store or from Google Play for Android devices. Users wishing to download the Seldén Pro app can visit the Seldén Mast website and scan the relevant QR code.

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