The second edition of the now-annual London Luxury Afloat show has got underway at London’s historic St. Katharine Docks marina.

F1 aficionado and TV personality Eddie Jordan was joined by representatives from yachting brands Oyster Yachts, Sunseeker and Princess Yachts and show organisers, British Marine to officially open the event.

A strong lineup of sail, power and superyacht brands, including Azimut, Bayliner, Beneteau, MGM Boats and Rand are exhibiting at the boutique-style four-day 2023 London Luxury Afloat show, which runs from today (18 April) until 22 April.

On the water, alongside yachting brands Oyster, with the Oyster 495, 565 and 595, boat buyers can browse Sunseeker’s 76 Yacht, Manhattan 55 and Predator 65 and Princess’s S62.

Ashleigh Highfield, CEO of Oyster Yachts says: “I’m delighted to be here at the second edition of London Luxury Afloat. Oyster Yachts has always used St Katharine Docks as an iconic central London location which is so convenient for our British and international owners and customers. It’s a stunning and prestigious location which shows off our beautiful yachts at their best.”

Azimut 53

Italian luxury boat builder Azimut Yachts is showcasing the Azimut 53 (left), while Falcon Tenders is displaying the Beach Club Limousine Yacht Tender.

Motorboat connoisseurs can explore the Rand 28 and Rand Spirit 25, and ask questions of international yacht sales and brokerage company MGM Boats.

Shoreside exhibitors are showcasing additional craft and complimentary products and services. Meanwhile, Talos Vehicles showcases the Defender 90 Carpathian Delta, the Bayliner VR6, the Beneteau Anatares cruiser and the Beneteau Flyer.

Ticket holders can take advantage of exclusive waterside hospitality, with a floating bar and lounge overlooking the marina.

London Luxury Afloat

London Luxury Afloat

For marina access, visitors will need to purchase a London Luxury Afloat ticket, while access to shoreside exhibits is free of charge.

Tickets are available to purchase online now. Children under 15 are free with an adult ticketholder.

The first London Luxury Afloat was held in 2022, and heralded as a great success.

“It is great to be back here at St Katharine Docks following the success of the inaugural show last year,” says Paul Gullett, president of British Marine. “The team behind the scenes have been working extremely hard to pull the show together and alongside all the brands here today, everyone should be extremely proud of what has been achieved. It is absolutely wonderful to see all these amazing craft here in the heart of London.”

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