Scandinavian boatbuilder Ryds enters UK market
Scandinavian boatbuilder Ryds is introducing six models to the UK market, following a partnership with boat sales company boatpoint.
boatpoint, founded by British marina operator boatfolk, has been appointed as the brand’s exclusive UK dealer. The official UK debut of Ryds will take place at the upcoming Southampton International Boat Show, taking place 15–24 September 2023.
The Ryds models launching in the UK all measure between four and eight metres, including the 484VI, 490VI Sport, 550VI Sport, 550VI Mid C, 630VI Mid C, 650VI DC, 650VI BR, 735VI Outboard, and 735VI Inboard with Volvo Penta.
“Ryds is not just a boat manufacturer, it’s a symbol of Swedish boating heritage, a name that resonates with enthusiasts who seek quality, efficient, and sustainable leisure power boating,” says Phil Jones, group new boat sales manager for boatpoint. “The introduction of these exceptional boats to the UK market is a momentous occasion for us. With a diverse array of options catering to various activities, our customers can look forward to experiencing boating in a whole new dimension.”
Thomas Landerberg, sales manager at Ryds, adds: “This partnership with boatpoint represents an extraordinary opportunity to bring our legacy of precision engineering and modern design to the discerning UK boating community. We are proud of the fact that all our boats are 100 per cent made in Sweden and designed by Ted Mannerfelt, renowned for his work with Jaguar. We are thrilled to showcase our range of boats that seamlessly marry tradition with the latest advancements in marine technology, setting new benchmarks for performance and quality.”
Ryds 650VI DC
An important facet of Ryds‘ UK venture is the collaboration with Yamaha, a global leader in marine propulsion.
Jonny Twelvetrees, marine sales manager at Yamaha, says, “We’re delighted that boatpoint will be representing Yamaha boat partner, Ryds, in the UK market. We wholeheartedly support boatpoint in its quest to make boating more accessible for all, getting as many people out on the water as possible, and enjoying all the health and wellbeing benefits that comes with this.
“Powered by our mid and high-power outboards, Ryds’ range of family sports boats is the perfect choice for those new to boating or looking to purchase for the first time. boatpoint is already achieving great things as the exclusive UK distributor for our award-winning boat partner, Quarken Boats, so we know that Ryds is in good hands.”
The post Scandinavian boatbuilder Ryds enters UK market appeared first on Marine Industry News.