Woman stands in a warehouse

Rooster, a manufacturer of technical clothing and parts for the marine industry, has announced a strategic consolidation of its European warehousing into the UK. The UK-based firm says this move is aimed at improving logistics, stock availability and delivery efficiency for its European partners.

“Since 2021, we’ve had the privilege of partnering with a trusted company in Germany to support our warehouse fulfilment during the Brexit transition,” says Luke Morrison, CEO of Rooster. “As couriers and freight forwarders have significantly advanced their processes, now is the perfect time to consolidate operations back to the UK. This consolidation isn’t just about streamlining – it’s an expansion of Rooster’s capacity to meet growing demands across Europe.

“While we anticipate some initial teething problems, we are focused on quickly establishing a seamless system to ensure our partners receive their goods promptly, allowing them to better serve their customers.”

By moving fulfilment operations to its expanded UK warehouse and factory, Rooster aims to improve delivery reliability and stock availability for European customers. Bulk winter orders will still be shipped directly from the factory to maintain efficiency and ensure timely deliveries.

Warehouse worker with boxes

The consolidation is part of Rooster’s broader commitment to supporting small boat dinghy sailing and expanding its presence in the keelboat market. In 2025, the company plans to introduce new products under its SB2 and SB3 ranges, further strengthening its position in the market for dinghy and keelboat sailing equipment. Rooster, which marked its 25th anniversary at the RYA show in February 2024, says it remains dedicated to meeting the needs of watersports enthusiasts across various disciplines.

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