Radinn, a jetboard brand founded in Sweden, has appointed Poseidon Yachting as its exclusive importer in France.

Poseidon says the decision is a part of its development strategy to strengthen its range of products dedicated to watertoys.

Radinn was founded in 2013, and now sells its range of three electric surfboards in 87 countries. It has a team of 70 employees working from its headquarters in Malmö, Sweden, its factory in Gdańsk, Poland, and in the field across the United States.

“We are very proud to team up with Poseidon Yachting for the French market as we believe they fit us perfectly as a brand,” says Mathias Bergman, CEO at Radinn. “Poseidon Yachting is a major player in the French yachting sector. This partnership will allow more people to realise their dream of surfing and experience that moment of instant happiness.”

Poseidon Yachting says it has chosen to work with Radinn because of the Swedish company’s “exceptional quality and innovative technology.”

Radinn’s electric surfboards will be available from Poseidon Yachting and its network of resellers everywhere in France and French overseas territories starting in spring 2023.

In November, Radinn confirmed it is moving into the rental market with the latest version of its X-Sport jetboard.

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