Pure Latitude Boat Club reports major growth 

Hamble-based subscription boating club, Pure Latitude, has reported an increase in membership growth of 70 per cent in the last two years.

The combination of increased popularity of marine tourism and people staying at home has resulted in an unprecedented growth of the subscription model, says the company.

Martin Gray, managing director, says: “We are delighted by the growth of our membership over recent years. To see an increase in sailing and motorboating like this is great for the industry on two counts; firstly we bring in new people to boating and secondly, every year a significant number move on to buy boats. Pure Latitude Boat Club provides the best club membership in the UK to serve that growth.

“As always we will exhibit at Southampton Boat Show, which is a prime opportunity for prospective members to see first-hand the quality of our boats and to hear about our fantastic membership proposition.” 

Membership growth has driven an expansion of the fleet which now extends to over 20 boats based mainly in Port Hamble, but also in Lymington, Plymouth and Windsor on the Thames. The fleet is constantly under review and being refreshed with three brand new boats being added in 2022; a Hanse 348, a Beneteau Oceanis 30.1 and an Axopar 28C. The fleet is boosted by a  number of larger boats available to members on a skippered basis, via the Pure Plus Collection.

With membership and fleet expansion Pure Latitude Boat Club has invested in extra resource in 2022 and the business now includes a membership services team. The company is also an RYA registered training centre (exclusively for members).

As previously reported in Marine Industry News, rental companies like these are opening access to younger, more diverse communities.

Pure Latitude Boat Club will be exhibiting an Axopar 28 and a Hanse 348 at berths M367 and M469 at the Southampton International Boat Show 2022 this September SIBS.