New Zealand SailGP announces events partner
With under 100 days to go until the inaugural New Zealand Sail Grand Prix, SailGP has announced a multi-year, national partnership with Kiwi brand ITM.
The partnership will see the building-supply company become the title partner of the New Zealand Sail Grand Prix in Christchurch, taking place from 18-19 March 2023, and in Auckland in 2024.
“We’re delighted to make our New Zealand debut on Whakaraupō, Lyttelton Harbour, and grateful for the support of ITM over upcoming seasons,” says Karl Budge, chief commercial officer and head of the New Zealand event. “It’s fantastic for us to have an established, multi-year relationship with such a respected Kiwi company, and we can’t wait to bring the partnership to life this summer and beyond.”
ITM chief executive, Darrin Hughes, comments: “We’re proud to be behind the ITM New Zealand Sail Grand Prix events in Christchurch in 2023, and Auckland in 2024. The SailGP team is delivering a world-class event on our doorstep, leading the way in sustainability, innovation, and sports entertainment. The passion and dedication of SailGP aligns with the ITM purpose and values of commitment to community.”
The ITM New Zealand Sail Grand Prix in Christchurch will take place over two days of racing on Whakaraupō, Lyttelton Harbour.
Budge adds: “For us, it’s about giving Kiwis more of the sport they love in a format they’ve never experienced before. Our long-term commitment to New Zealand gives us a unique opportunity to build a dedicated following and leave an enduring legacy in the host cities we visit. We’re delighted to have ITM along with us on that journey.”
The Auckland Boat Show will return from 23-26 March 2023, running directly after SailGP’s March regatta.
