Navico Group partners with Alliance Marine

Navico Group, the world’s leading supplier of integrated systems and products that service the marine, RV, speciality vehicle and industrial markets, has announced a new distribution partnership with Alliance Marine Group.

France-based Alliance Marine will start distributing several Navico Group brands including Mastervolt, Whale, MotorGuide, Blue Sea Systems, Lenco and Attwood. The agreement will cover a number of countries across EMEA.

“We are delighted to partner with Alliance Marine Group,” says Ton de Winter, president EMEA at Navico Group. “This partnership will help us to expand the reach of our brand portfolio in EMEA. Alliance Marine Group is a marine-focused company that shares our passion for enhancing on-water experiences and we are looking forward to a long and prosperous business relationship.”

Yann Bouctot, Alliance Marine Group COO, adds: “Several Alliance Marine subsidiaries have already been distributing Navico Group brands for years and are enthusiastic about shifting up a gear together.”

Earlier this year, Brunswick Corporation announced the formation of Navico Group, which replaced its previous Advanced Systems Group (ASG).

“The Navico Group product offer boasts international top-of-mind brands and includes a fully integrated range of technical products,” says Bouctot. “Alliance Marine offers access to some 20 warehouses providing a unique inventory capacity in EMEA countries and an advanced digital platform currently being deployed.

“Our teams are extremely proud to partner with the number one actor worldwide in marine equipment, and I am totally confident that Alliance Marine and its subsidiaries will be a solid partner, extremely motivated to build a sustainable mutually profitable business.”