MDL customers earn £1.3 million through reward scheme

Since its launch in September 2020, MDL Marinas’ customers have earned over £1.3 million with MDL’s Otium Rewards loyalty programme.

MDL’s Otium Rewards is a points-based loyalty programme that offers MDL’s customers, whether visitors, monthly or annual berth holders, the chance to generate points from purchasing MDL services.

In the two years since it was launched, the 8,500 Otium Rewards members who regularly use the loyalty programme have collectively earned 1,302,296 points. Of these, 545,521 points have been ‘spent’ on MDL products, including fuel, boatyard services or berthing.

MDL recently increased the number and variety of rewards available to members through exclusive partnerships with its onsite tenants. Points can now be redeemed against accommodation, meals out, boat charter experiences and essential boat maintenance work.

“We’re delighted with the success of our Otium loyalty programme,” says Tim Mayer, sales and marketing director at MDL Marinas. “It continues to grow through the new partnerships we’re creating within the expanding MDL community, offering our customers more choice and control on how they spend their valuable Otium points. 

“The very real savings available on many boating-related products and services help to keep boating costs down, as well as enable someone to really maximise their enjoyment of our marinas and time out on the water, in a way that suits them.” 

Tenants from across MDL’s 19 UK locations offering savings on products and services through the reward scheme include: Allspars (Plymouth), The Bistro Shamrock Quay, Boxmarine Chandlery, British Offshore Sailing, First Class Sailing, FlexiCharter, the Gaff Rigger, Hamble Point Yacht Charters, Hamble Yacht Care, Hudson Marine, Ketch Rigger, Liberty Yachts Ltd, Lock and Quay Bar & Restaurant, Marine Electronics Ltd, Motive Marine, Penton Craning, Pinnacle Performance, Powerboat Training UK, Professional Rescue, Pure Latitude, ROC Marine Solutions Ltd, Salt Shack Café, Sandy Point Chandlery Limited, Southampton Harbour Hotel, Universal Yachting Ltd, Volspec Ltd, Woolverstone Lodge Park and Zenith Marine.