Kawasaki Watercraft UK, trading as Boats.co.uk, has appointed marine specialist Aquamare Marine as its latest new jet-ski dealer to enhance sales and customer support in the south west region of the UK.

Plymouth-based Aquamare is contracted to manage the sales, servicing and after-sales for the expanding Kawasaki Jet-Skis personal watercraft (PWC) range.

With its latest signing, Boats.co.uk has now established a comprehensive Kawasaki dealer network of experienced and expert partners, offering coverage across the UK.

“We are delighted to join forces with Aquamare and look forward to working with them,” says James Barke, managing director of Boats.co.uk. “We needed a reliable and strong partner in the south west, and Aquamare came out on top. The company has an abundance of skilled staff and good locations, ensuring improved sales service and extra support for Kawasaki Jet-Skis users and customers in the south west.”

Tom Pringle, sales manager for Kawasaki Watercraft UK, adds: “We now have a country-wide network of Kawasaki dealers in place, just at the right time as strong growth continues for the business. Kawasaki is definitely back in the game, delivering about 100 units in 2022. There are exciting developments on the horizon, with the new 160LX launching this month [May 2023] and more new models coming in 2024.”

Boats.co.uk appoints Aquamare Marine as Kawasaki Jet-Ski dealer (2)

Founded 12 years ago, Aquamare Marine provides sales and services to the marine industry, with offices in the UK, France, USA and Australia.

Alan Johnson, managing director of Aquamare (UK), is currently overseeing the opening of an additional UK office to create dedicated business units for sales and operations as the team expands.

“The Kawasaki status is a positive move for Aquamare as it is another string to our supplier bow, another product that we can offer to our clients, and another area we can grow with,” says Johnson. “These products align fully with the products and services we already provide and to the clientele we work with, so the partnership makes perfect sense. We are looking forward to introducing this prestigious brand to our clients.”

Boats.co.uk became Kawasaki’s exclusive distributor in the UK for its extensive fleet and trades as Kawasaki Watercraft UK.

Consisting of personal watercraft, encompassing multi-seat and ‘stand-up’ Jet-Skis equipped with a range of supercharged or normally aspirated four-cylinder, the fleet also features four-stroke Kawasaki marine engines, offering power outputs of between 150-300ps.

Kawasaki’s 2023 range of personal watercraft includes the solo ‘stand-up’ SX-R, priced from £11,369; three variants of the STX160 three-seater model, priced from £12,439; and a variety of the highest-specification, triple seat Ultra 310 Jet-Skis, priced from £20,099.

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