Henri-Lloyd says it’s embarking on a significant step change in its British heritage brand as it celebrates its 60th anniversary.

Not only is it under its new ownership, but it’s also returning to the wholesale market. And, it’s appointed Kestin Hare, founder and creative director of Scottish-based menswear brand, Kestin, as creative director.

Henri-Lloyd believes Hare has firmly established himself as a leading figure in today’s contemporary fashion and lifestyle landscape. As the founder and creative director for Kestin, he is an experienced designer known for his talent to take heritage brands and redefine them in a way that is both respectful, innovative and elevated. It says the sportswear range will become the foundation of Henri-Lloyd lifestyle through iconic styles, and Kestin Hare will influence the platform through product design and marketing.

“I was drawn to Henri-Lloyd for the way it has built a business founded on values such as integrity and innovation,” says Hare. “The relevance of Henri-Lloyd lies in this fusion of sport and fashion and British / Italian heritage. I see a tremendous opportunity to design world class product and I am beyond proud to contribute to a new chapter in its history.”

“We are delighted to announce Kestin Hare as creative director of Henri-Lloyd and together, define the future chapters of Henri-Lloyd’s rich heritage in product engineering and craftsmanship,” says Graham Allen, CEO at Henri-Lloyd.

“For 60 years our reputation has built on extremes and heroic exploration. Combine this heritage with Hare’s contemporary vision on fit and materials, and with his leadership our purpose is to transcend the norms of the industry and elevate the next generation of premium global product.”

The Scottish designer will present his first collection for AW24.

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