Brunswick Corporation owned Freedom Boat Club has announced it’s opening its 400th location in Jupiter, Florida.

“We are excited to celebrate our 400th location – a milestone achievement as we continue to execute on our strategic growth plan,” says Cecil Cohn, Freedom Boat Club president. “When Brunswick purchased Freedom Boat Club in 2019, we had 170 locations and to achieve such growth in less than four years, is a testament to our team and especially our incredible franchise partners who are united in a mission to expand boater participation and deliver remarkable experiences on the water.”

Freedom Boat Club has recently seen substantial growth across Europe, Australia and the US.

Since Brunswick’s acquisition, Freedom Boat Club has grown its footprint by 230 locations, with more than 90,000 members across its global network, and more than one-third of its members are women. 

The Jupiter location is due to officially open next month as part of the Freedom Boat Club of South Florida territory, and will be owned and operated by established franchise partner Dan Lund.

Lund comments: “We have seen incredible growth around the entire Freedom network over the past few years both in our territory and globally as we continue to democratise boating by providing access and training to new boaters. We are thrilled to expand Freedom Boat Club of South Florida and honoured to be the 400th club location.”

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