British luxury motor yacht manufacturer Fairline has announced the appointment of two new dealers for Austria and Bulgaria as the company continues to expand its business.

To be known as Fairline Austria, Boot Riedl was established in 2003 by Alexander Riedl, and is based in Klagenfurt am Südring, where it offers an 800m2 showroom. The team boasts nearly 20 years of experience in buying and selling motor yachts across Europe, focusing on the Adriatic Sea region.

Fairline Bulgaria will operate out of family-owned Bulmer Ltd which was founded in 1992 and was the first company in Bulgaria to import, sell and service boats, yachts and engines. The family’s passion for the ocean, watersports, boats and engines has seen the business grow for the last 30 years.

This news follows Fairline’s dealer expansion in autumn 2022 in Montenegro and Germany – the addition of the new dealers brings the total number of dealers worldwide to 54.

Boot Riedl founder Alexander Riedl says of the announcement: “The Fairline brand is well-known and is the epitome of high-quality and it fits perfectly into our portfolio. I previously owned a Squadron 74 myself, which is a great advantage when talking to clients about the brand and the boats themselves. The team is excited about bringing Fairline to our customers and the addition of Fairline to our roster of brands now enables us to offer clients a complete range of boats from 15-68ft.”

Asen Kostov, owner of Bulmer, says: “We are delighted to join the Fairline dealer network and are looking forward to building this iconic brand’s presence in our territory. The quality of build and experience of the Fairline teams really stood out to us when we were looking to embark on a long-term relationship with a proven manufacturer. With an impressive range of boats and an exciting opportunity for the Bulmer team.”

James Powell, sales director at Fairline, says: “We’re delighted to start 2023 by welcoming Fairline Austria and Fairline Bulgaria to the Fairline family. Both Boote Riedl and Bulmer strongly believe in the quality Fairline offers and we’re looking forward to a long relationship with both dealerships enabling their customers the opportunity to explore their boating regions on board a Fairline.”

Fairline will be exhibiting at boot Düsseldorf from 21-29 January 2023 at stand D59 in Hall 6 with the Phantom 65, Squadron 68, F//LINE 33, Targa 45 GT and Targa 50 OPEN on display.

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