DAME Awards at METSTRADE 2022 opens for entries
The Design Awards at METSTRADE (DAME) have now opened for nominations.
Providing a unique and universally renowned benchmark for the whole marine equipment industry, the DAME design awards highlight the merits of exceptional design from aesthetics, functionality, and innovation, through to integration, practicality of use, price-to-performance ratio, and presentation. In line with METSTRADE’s focus on sustainability, entrants must also explain how environmental impact reduction has been considered across the whole product design.
Submissions will be judged across the categories spanning the sectors represented at METSTRADE before an eventual winner is chosen. The assessment will be made by an experienced jury of eight comprising leading boat, interior and industrial designers, as well as user experts.
The final selection of seven category winners and the DAME Award overall winner will be announced at the flagship Breakfast Briefing on the first day of the show. Products the jury considers to be exceptional, but which do not win the award in their category, will be given a special mention.
DAME-nominated products benefit from additional exposure to the global marine audience ahead of show, and also have a high-profile presence in a special showcase within the heart of the METSTRADE showfloor.
2021’s overall winner, Volvo Penta, recognises that the essence of the DAME is “not just innovative design but a dedication to continuous improvements in all aspects of the creative process”. On receiving the award last year, Anders Thorin, product manager electronics, commented: “It is an absolute privilege to be awarded the overall DAME award for our Assisted Docking System. We are always looking for ways to support our customer’s easy boating experience, and this system takes that to the next level.”
After the TEMO 450 electric outboard won the 2020 DAME Excellence in Adversity Award, Justine Perussel, the company’s sales and marketing director, said: “Because of the DAME win and METSTRADE we had a lot of visibility in December which generated a rush of interest and many messages from all around the world. We sold a lot of units, some of them as Christmas gifts!”
The €150 registration fee per product payable to enter the DAME Awards will be donated to the World Sailing Trust, the official charity affiliated with World Sailing.
The METSTRADE Show is the world’s largest trade exhibition of equipment, materials and systems for the international marine industry, and will be held from 15-17 November in the RAI Amsterdam Convention Centre.
Nomination for a DAME Award is open to manufacturers and authorised suppliers who are registered as exhibitors or co-exhibitors at METSTRADE, and applications close on 16 September 2022.
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