Cox Marine steps up US growth with sales appointments

Diesel outboard engine manufacturer Cox Marine has announced two key sales appointments in North America as the company builds its regional team to drive business growth. New regional director Doug Ross will lead CXO300 diesel outboard engine manufacturer’s expansion in North America with sales manager Chuck Gould in support.

The appointments in the US are the latest personnel announcements by Cox Marine as the company builds a global sales structure capable of responding to growing demand for the high-performance CXO300 diesel outboard engine. The British manufacturer has now progressed from engine development to full-scale product manufacturing, with a second shift now in place to increase production of the 300hp engine as demand rises.

Experienced diesel engine and marine industry sales specialist Ross will lead Cox Marine’s sales strategy, overseeing all business channels in the country and working closely with the US distributors to stimulate growth.

Based in South Florida, Ross will build and support the strengthened regional sales team, which includes the second new appointment, regional sales manager Gould. Current Cox Marine sales manager Bruce Woodfin has been confirmed as the new aftersales manager, North America, with the final team incorporating both regional sales managers, aftersales managers, North America-based technical/warranty manager, and marketing manager.

Ross says: “My mission at Cox Marine is to drive the narrative of new clean technology versus current two and four-stroke technology and to install Cox Marine as the standard in high-performance diesel power, meeting and surpassing environmental standards. I look forward to bringing a passion to impact others and provide opportunities to grow, creating a path with our team and clients to reach our ‘best in class’ goal.

“The CXO300 is important for the industry for several reasons. With rising costs of fuel, emission standards increasing and reliability a must to reduce high downtime costs, the workboat class will benefit from reduced operating costs and meeting current and upcoming emissions requirements. The recreational market will benefit from the total cost of ownership and reliability. Many parts of North America have a short boating season, so boat owners do not want to spend time on maintenance and repairs.”

New regional sales manager Gould starts his position with a high-level understanding of the CXO300, the customer base and their applications. Most recently, he successfully built the team, infrastructure and dealer network at Cox Marine distributor Diesel Outboard Solutions, supporting the launch of the CXO300.

Gould says: “I am looking forward to collaborating with our North America team, the Cox team in the UK and our distributor network to meet any challenge in the marketplace. My aim is to ensure the CXO300 becomes the most successful diesel outboard in North America. The engine’s most important feature is its fuel type. No matter what application or industry, the safety and range that diesel fuel delivers makes it the right choice for any boat type.”