Cox Marine enters new markets in Poland and Finland

Cox Marine has expanded the distribution of its 300hp diesel outboard engine, the CXO300, to cover Poland and Finland, through its distributor Diesel Power AB.

Customers and OEMs in the new markets will receive support from Cox Marine’s current Swedish distributor Diesel Power AB, after the Kungsbacka-based company strengthened the partnership by extending its reach into the additional countries and enhancing its dedicated Cox engine sales team.

To back the expansion, Diesel Power has recruited Mats Hallberg as its export sales manager for Cox Marine. With responsibility for all the company’s territories, Hallberg brings extensive experience of working with leading OEMs to his new position.

“We are very proud that Cox has selected us to support Finland and Poland,” says Peter Nauwerck, CEO at Diesel Power. “We see the progression as recognition for the work that we have done in the neighbouring countries around the Baltic Sea, including Sweden, Germany and the Baltic countries. Furthermore, it echoes our strategy to be the leading supplier of products and solutions which have a minimal impact on the environment in Northern Europe.”

“Both the Finnish and Polish markets are characterised by a strong presence of some of the leading boat manufacturers in Europe, but especially Finland also offers opportunities with commercial and governmental users,” says Hallberg (pictured left). “We are confident that Diesel Power’s strong team of experienced Cox specialists will be able to support customers in a good way.”

Hugh Hudleston, head of sales at Cox Marine, adds: “Diesel Power AB already has a successful presence in its respective territories which is set to continue into the additional territories. Diesel Power AB moving into Poland and Finland is greatly appreciated by the business, as it not only opens our product to new markets, but it also demonstrates that there is demand in all corners of the globe for the high-performance diesel outboard. We look forward to seeing how the success of the CXO300 develops in these new territories.”