Cox Marine appoints EMEA sales director

British diesel outboard engine specialist Cox Marine has announced the appointment of marine industry specialist Harry Heasman as its sales director for EMEA.

The company says this new regional position strengthens its focus on wholesale activity within EMEA as it builds a global sales structure for its high-performance CXO300 diesel outboard engine.

Bringing over a decade of marine industry experience to the role, Heasman says: “To be part of a business that truly innovates and aims to revolutionise the marine industry is of great appeal. I am really looking forward to this opportunity with Cox Marine to help bring an innovative, new and unique product to market.

“I will be working closely with our distribution partners to ensure that Cox products are offered as standard by the industry’s leading OEMs and refit yards, providing customers with an easy option of selecting a propulsion system. My aim is to help Cox to become a brand that is synonymous with customer service excellence, delighting our clients throughout the whole sales, delivery and support process.”

Effective immediately, his areas of responsibilities at Shoreham based Cox Marine include developing, managing and implementing sales and aftersales strategies; building and maintaining the sales and support network; and leading and motivating partners to achieve business targets.

“I would like to welcome Harry to our growing team,” comments Gavin Wesson, CEO of Cox Marine. ” I am confident that his industry knowledge and contacts, background in establishing and managing distributor and dealer networks, and his familiarity with the nuances of the marine sector, will be of great benefit to the company. The addition of such an experienced sales manager in this key position provides fresh impetus in our drive to build on the significant progress we have made in EMEA countries in developing brand awareness with customers and OEMs alongside our valued distribution partners.”

Further sales director announcements are expected in the coming months for separate regions as Cox Marine finalises its new global sales structure to work in line with its 30-strong distributor network covering 100 countries.