Airmar Technology Corporation, which describes itself as a leader in ultrasonic transducers and chirp technology, has named Suzanne Hawley as the brand manager for the company’s wholly owned distributor, Gemeco Marine Electronics Specialists, located in Lake City, South Carolina.

Hawley comes to Airmar with extensive marketing and PR experience in the marine electronics industry including 20 years as the owner of Hawley Communications, a consulting agency focused on creative marketing solutions for businesses in the recreational boating industry.

“Hawley is results-oriented and highly collaborative, which makes her a strong fit for our culture,” says Jennifer Matsis, vice president of sales and marketing. “We are very happy to welcome Hawley to our team. Her integrated marketing experience and skill set will allow us to capitalise on the strength and momentum of Gemeco and the product lines they offer.” 

Hawley is a five-time Neptune Marine Marketing award-winner and has been a contributing writer for marine trade associations such as the National Marine Electronics Association (NMEA) and International Yacht Brokers Association (IYBA).

“I am very much looking forward to using my previous experiences and ideas to help shape the Airmar/Gemeco brands further and to build upon their well-established marketing strategy,” Hawley says. “I look forward to helping take the company and my career to the next level alongside the impressive Airmar/Gemeco team.” 

As brand manager for Gemeco, Hawley will be responsible for translating the company’s business objectives into marketing strategies that drive revenue. In addition, she will determine and administer the marketing budget, identify and track key metrics, and manage the overall brand and marketing activities for Gemeco.

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